Quativa is the leading all-in-one platform for solar sales and installation, with the largest installation network in the U.S. and a reputation for setting the bar in efficiency, quality, and customer satisfaction.

In this fast-paced start-up environment, I had the opportunity to shape a unique brand story while collaborating across departments and learning the intricacies of the solar industry from seasoned experts. This role allowed me to make a direct impact, contributing to the growth and vision of an innovative company.
Brand assets
Creating simplicity

​​​​​​​Working closely with the CEO and Founder of the company gave me a clear path to follow, giving me a huge advantage in facilitating the development of icons and other relevant systems for the UI dev team during the early stage of production.
Continuously simplifying and innovating to create a streamlined solution for our users, we focused on what mattered most to empower the experience.

Selected Custom Icons
Joining forces

​​​​​A cohesive tone of voice and visuals delivered by Study Hall, the branding agency we partnered with, are being refined and expanded through the gathering of relevant data from different users.​​​​​​​
Extending the brand

Integrating the company's capabilities and delivering in ways that consumers find valuable and easy to understand. Some of the most relevant points are to make sure that the brand naturally grows without inconsistency.users