Profitable Pilates is more than a coaching business, is a living community with very active members. A unique brand that mixes virtual and in-person events, very articulate and growing at a fast pace.
The task was to tailor for the brand an effective visual language - evolving and elevating their already rich brand – to help Profitable Pilates tell their stories through an organized design system.
Profitable Pilates - Logo and Icons System
Agency - Logo and Icons System
Brand Guidelines
Lesley Logan Profitable Pilates Founder

Profitable Pilates is an online community where instructors and studio owners come together for business coaching and inspiration. Find your ‘why’ and the pathway to your ‘where.’

Agency is a VIP membership offered by Profitable Pilates. An exclusive fitness mastermind group, that offers access to access to services like live webinars, coaching calls, special discounts and much more.
The creation of the Profitable Pilates sub-brand Agency, based on the targeted audience's market segmentation, was extremely important to create, not only a different level of membership but also an inclusive experience. 

Being involved deeply in the process allowed me to have an open and productive creative dialogue with the Founder and the CEO of the company. We were able to analyze different possibilities. We came up with an aesthetic solution that addressed their communication objectives.
We created a brand strategy and identity system that speaks to the heart of the value that Profitable Pilates brings to its clients every day. The design provided a visual language that infused every touchpoint with elegant, bold and empowering visuals. Championing social media communication and digital assets.
Website UI/UX
Selected Pages - Desktop 
Selected Pages - Mobile
Mixed Content