New Los Angeles, an independent record label based in East Hollywood, CA, hosted "Record Store Night," a promotional event featuring live performances. I developed an illustrated logo for the event, aligning with the label’s existing illustrative branding style, often seen in their logo and album covers.
The logo was versatile, used across various platforms and materials, including merchandise (bags, t-shirts), marketing collateral (flyers, posters, stickers), and social media. It also served as a decorative element during the event, featured in projections, vinyl banners, and door clings.
This project extended beyond the event, with the illustrated logo evolving into a cohesive design identity system for the label.
.
Illustrated Logo
Event Stationary