New Los Angeles is an independent record label based in East Hollywood, CA. I created a logo for the “Record Store Night” a promotional event with live performance.
The logo was used on print and digital supports like merchandising and marketing collateral (bags, t-shirts, flyers, posters, stickers), social media and also used as a decorative element during the event (projection, vinyl banners, door cling).
In the past, the label used an illustrative approach for their brand such as the logo and several album covers. This is why an illustrated logo was aligned with their vision. The illustrated logo eventually grew into a design identity system.