GAM – TM is an Italian creative agency offering a diverse range of services, including branding, creative strategy and partnerships, event management, CRM, and digital marketing. They collaborate with clients such as Porsche, Audi, Vesevo, and Early Sounds Rec.
As an energetic team working with both established clients and startups, GAM required a brand identity that could support its continuous evolution without overshadowing any aspect of its multifaceted services.
The logo pairs bold symbols with clean typography. Set in Haffer, the wordmark feels structured and modern. Quotation marks hint at dialogue, while the final dash and circled TM reflect the brand’s modular, ever-evolving identity.
We chose a minimal color palette to serve as a neutral container for the brand, allowing the content to do the heavy lifting.
This approach supports modular design and ensures easy scalability without compromising recognizability. Nothing is left to chance — every decision is deliberate.
We anchored the identity with Poppins, a geometric sans serif ideal for clean, modern presentations. Source Serif Regular adds depth in editorial moments, while Jersey 15 Regular injects dynamic emphasis. This trio achieves visual hierarchy, brand consistency, and highlight-worthy impact.
Brand Guidelines
Website
The website embodies a minimal and slick aesthetic, mirroring the studio’s strategic clarity and refined visual identity. With clean layouts, intuitive navigation, and sleek typography, the site highlights key services and philosophy without distractions.
It creates a seamless, polished user experience that aligns perfectly with GAM’s collaborative and high-precision approach.
Stationery
Reflecting GAM’s balanced physical–digital approach, we crafted an all-translucent stationery suite—contracts, letterhead, envelopes, and business cards—collaborating closely with vendors to ensure top-tier quality.
Each team member receives a sleek, custom welcome kit designed to boost pride and cohesion. Packed with a hat, tee, socks, and hoodie, every piece features crisp silkscreen printing and tactile, premium finishes. A personalized label completes the experience—setting the tone for the craftsmanship and team-first mindset at GAM.
Limited Tee
External Tag
Hang Tag
Capabilities Deck &Presentation Template
We built a modular capabilities deck and presentation template from scratch. The template is minimal, intuitive, and ready for easy editing—empowering GAM to pitch as a full-service studio with clarity and confidence.
We designed striking visuals for both social media and print advertising—crafting eye-catching graphics that elevate brand storytelling and ensure stand-out impact across digital and physical platforms.
