Brewed is an Australian independent coffee roaster with a mission to introduce a gender-free product into the market, steering clear of stereotypical visual gimmicks. The brand identity draws on the symmetry of the company name to craft a minimalist and universally appealing logo.
To reflect the company's core values—courage, enthusiasm, and vitality—I selected orange as the primary brand color. This bold choice reinforces the brand's dynamic and inclusive ethos.
The design system incorporates a square-based framework, offering flexibility for diverse applications while establishing a foundation for future brand evolution. The result is a contemporary, youthful identity that aligns with the company’s vision of growth and inclusivity.
Logo
Packaging
