Claudia is a health conscious chef and postpartum Doula. Her personal brand is a fundamental part of her job, the daily networking allow the future clients to source information on the web. Building a solid social media figure was a must.
Claudia food’s style is tasty and elegant, strongly related to her background as manager of several restaurant in Europe. Her vision was clear, building her story was a combination of elements between the healthy approach and extremely curated presentation. The biggest challenge was to provide a clear idea of what her differentiator was against the classic doula.
The branding is a 360 kit, from the handwritten logo to the social media 1st step strategy meant to build a trustworthy image in the top clients. We organized several photoshoot where Claudia was able to show her quality as chef.