Anaheim Brewery is a local institution with a famous past life; first opening its doors in 1870. By Prohibition, the beloved brewery was forced to close its doors. Fast forward to 2011, when the brewery reopened with four flagship brews and a few seasonal drafts throughout the year.
We helped the company to strategically place the Anaheim Brewery brand as authentic, dynamic and refined. A slick interface with a customer-centric experience was the solution to bring together two different types of customers. The UI/UX was built ad-hoc for web, mobile and tablet to engage tech-savvy Gen Y users. The redesign of the product page was meant to be more friendly. With heatmaps, we found that users weren’t seeing all of the storytelling content on product pages so we simplified the content.
The conclusion was a refreshed and confident brand ready to enter the national scene of craft beers. Unique and authentic.
We worked also on the launch of the rebranding, including digital campaign, print collateral, packaging design and merchandise.
February 2, 2015
Art direction, UI/UX