Art direction – Gianfranco Cioffi

An American Funeral

August 2, 2020

[vc_row css=".vc_custom_1456998711092{padding-top: 20px !important;}"][vc_column][vc_column_text] My role in the project started as a key art designer, including the type for the title. After a couple of exchanges with the director in order to understand the movie and build the graphic, I suggested the concept for the opening titles. He really liked the idea of using the reverse chronological sequence. I created the opening title graphics and worked on the color correction. [/vc_column_text][/vc_column][/vc_row] ...

Recluse Recordings

by Gianfranco

March 2, 2020

[vc_row css=".vc_custom_1456998711092{padding-top: 20px !important;}"][vc_column][vc_column_text] Recluse Recordings is an independent Label studio based in Italy, but constantly working in different zone of Europe, Like London, France or Bulgaria. The label as different needs, such as finding a brand voice, producing marketing collateral and have consistency across the different channels of promotion. The project needed to have a solid system to become a recognizable brand, I had the opportunity to create the logo. The project includes several records cover redesign, a website concept and a line...

Record Night

by Gianfranco

March 2, 2020

[vc_row css=".vc_custom_1456998711092{padding-top: 20px !important;}"][vc_column][vc_column_text] New Los Angeles is an independent record label based in East Hollywood, CA. I created a logo for the “Record Store Night” a promotional event with live performance. The logo was used on print and digital supports like merchandising and marketing collateral (bags, t-shirts, flyers, posters, stickers), social media and also used as a decorative element during the event (projection, vinyl banners, door cling). In the past, the label used an illustrative approach for their brand such as the...

Bogart’s

by Gianfranco

January 20, 2020

[vc_row css=".vc_custom_1456998711092{padding-top: 20px !important;}"][vc_column][vc_column_text] Bogart Spirits produces a collection of award-winning spirits at our own California craft distillery, in partnership with the Humphrey Bogart Estate, led by Stephen Bogart, the son of Bogie and Bacall. I started my collaboration with the brand working on the rebranding of the logo and the label. I had to make sure to keep the original heritage of the brand and modernize it. I used a dark color for the background and geometric element inspired by the...

Illustrations

by Gianfranco

March 2, 2016

[vc_row css=".vc_custom_1456998711092{padding-top: 20px !important;}"][vc_column][vc_column_text] My background is in art, I took several classes and master like Basic Drawing, Comic book art, Illustration, character Design at the Gnomon school in Hollywood. I started working as illustrator around 2010, I collaborated on many different projects such as magazine, news paper, fashion brands, catalogue for product designers, theatrical posters, social programs and art shows, I was active part of an Italian art collective since I moved to Los Angeles. [/vc_column_text][/vc_column][/vc_row]...

Epicurian

by Gianfranco

March 2, 2016

[vc_row css=".vc_custom_1456998711092{padding-top: 20px !important;}"][vc_column][vc_column_text] Community is a cozy, neighborhood restaurant with a very personal East Side atmosphere, located in the hip and upcoming area of Los Feliz, Los Angeles. The collaboration with the owner started for the launch of a Pinot Noire, a dense, elegant and age-worthy red wine. The product had to combine elegance and quality in a fresh and hip area. The research landed in an area where I am comfortable with: Illustration mixed with design. The image is surreal and...

Brisk

by Gianfranco

March 2, 2016

[vc_row css=".vc_custom_1456998711092{padding-top: 20px !important;}"][vc_column][vc_column_text] Brisktrade is a new fair-trade company based in Sidney, Australia. I had the opportunity to curate the brand identity and vision. Suggesting a solution for the immediate needs and building a solid structure that could be improved in the future. I created a clean and memorable logo, easily declinable for the wide needs of the company like packaging, website and transportation. I renamed the color used in the brand identity “Harmony Green”, to celebrate the clean and...

Brewd

by Gianfranco

March 2, 2016

[vc_row css=".vc_custom_1456998711092{padding-top: 20px !important;}"][vc_column][vc_column_text] Brewed is an Australian independent coffee roaster. The company goal is to bring a gender-free product into the market that is going to be recognized without adopting any stereotypical visual gimmick. The name of the company gave me the opportunity to play with the symmetry for the logo, to communicate a universal minimalism. The brand color choice is orange to communicate courage, enthusiasm and vitality, a fundamental part of the core value of the company. The look and feel...

Claudia Lizzani

by Gianfranco

February 2, 2016

[vc_row css=".vc_custom_1456998711092{padding-top: 20px !important;}"][vc_column][vc_column_text]Claudia is a health conscious chef and postpartum Doula. Her personal brand is a fundamental part of her job, the daily networking allow the future clients to source information on the web. Building a solid social media figure was a must. Claudia food’s style is tasty and elegant, strongly related to her background as manager of several restaurant in Europe. Her vision was clear, building her story was a combination of elements between the healthy approach and extremely...

ROK MOBILE

by Gianfranco

March 2, 2015

[vc_row css=".vc_custom_1456998711092{padding-top: 20px !important;}"][vc_column][vc_column_text] I worked a ROK Mobile a wireless company for almost 4 years, I started as graphic designer to the position of Art director. As a start-up my skills were tested in different areas, such as the rebranding of the obsolete look and feel, establish corporate guidelines and supervise creative work including print collateral, websites, email campaigns, and video and social media advertising. The mother company ROK an investment firm, gives me the possibility to expand my skills working...

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